Thames River Sightseeing – LG Outdoor Digital Signage Posters

Client

Thames River Sightseeing operates sightseeing cruises along the River Thames, welcoming thousands of visitors each day from central London. With ticket kiosks located at some of the capital's busiest piers, competition is high, the company wanted to digitalise their tarrif/price list boards, modernise its customer experience, strengthen its brand presence, and increase ticket sales through engaging digital displays.

Requirement

The objective was to replace traditional printed posters with dynamic digital signage that would:

• Increase visibility and attract more passing customers.

• Modernise the appearance of the ticket kiosks.

• Promote cruises, offers and seasonal campaigns.

• Instantly update ticket tariffs and promotional content across multiple locations.

• Provide a scalable solution for future expansion

This would save on printing of the outdoor waterproof pricing poster boards plus the manual labour to remove and install new boards each time a price change was needed.

Challenge

Each kiosk presented different installation requirements, making thorough site surveys essential before final specification of the mounting ad screen. We carefully assessed the available mounting surfaces, screen positions and environmental conditions to ensure the solution would be both practical and visually appealing.

As these kiosks are located in:

1. High-footfall Areas

2. Public spaces

3. Near the River

4. Outdoor

As such the displays needed to withstand the elements and environment, while delivering exceptional brightness in direct sunlight. The mounting solution had to be robust, secure and deliver a neat solid finish.

We specified the 49" LG Outdoor High Brightness Display as the ideal solution. Its exceptional brightness ensures excellent visibility throughout the day, while a custom mounting system with protective edging and bezel provides a clean, professional finish and long-term durability.

Digital Signage Poster

Outdoor Digital Signage

Outdoor Digital Posters

Result

The completed phase 1 installation of 2 LG Outdoor Digital Signage has transformed the appearance of the Westminster Pier Thames River Sightseeing kiosks, creating an eye-catching digital presence that is impossible to miss.

Powered by NowSignage content management software, the displays enable the team to remotely manage every screen from a single platform. Ticket prices, promotional videos, seasonal campaigns and advertising can all be updated instantly, while scheduled playlists and automatic on/off times minimise day-to-day management.

The solution not only enhances the customer experience but also reduces the time and cost associated with replacing printed posters, ensuring every kiosk always displays the latest information.

With plans to roll out digital displays across additional kiosks, Thames River Sightseeing will benefit from a fully scalable digital signage network. As more locations are added, content can continue to be managed centrally, delivering consistent branding, faster campaign deployment, improved operational efficiency and greater opportunities to increase passenger engagement and ticket sales throughout the River Thames network.

Speak to us today to find out how LG Outdoor Digital Signage Screens can enhance your brand, and modernise your outdoor communications and advertsing. Or call us 01252 560911.