Insights

At first glance, the enquiry from Pearl Dental London sounded straightforward. The client was looking to replace an existing static lightbox with a large-format digital display - ideally a 65" or 75" screen to help attract attention from passing pavement and road traffic outside the practice. A simple upgrade. Or so it seemed. As with many digital signage installation projects, the turning point came when we asked for photos of the installation location. What initially appear