4 Ways Digital Signage stands out from other signage

I recently visited the London West field shopping centre, where digital signage is everywhere, every angle you look you will see one, you might not always notice them as much as I do, but they are there!

Some are crazy bright, some are huge, some are high above your head, I thought, I wonder just how much these are drawing shoppers into these stores and influencing their buying decisions?

There’s no question they are making an impact.

What you see

Some are fun and cool, some are almost subtle, some just create movement, treated as a canvas for digital art to create atmosphere and relay a vibe or spirit of the brand.