Driving Customer Engagement with QR Codes on Digital Signage

The Concept: Entice, Engage, Reward

Imagine this: a customer walks past your digital screen and sees a bright, eye-catching message

| “Scan this QR code for a FREE coffee next Thursday!” |

In a moment, they’ve taken out their phone, snapped the code, and claimed their reward. That one small interaction just bridged the gap between passive viewing and active engagement, turning your screen into a two-way conversation.

This is the power of combining QR codes with digital signage: you turn a simple display into a dynamic, interactive tool that not only delivers content, but collects insights, drives behaviour, and adds value to the customer experience.

What Are the Benefits of Pairing QR Codes with Digital Displays?

1. Contactless Convenience

QR codes allow customers to interact with your signage without touching anything but their own phone. It’s easy, and ideal for busy retail or hospitality environments.

2. Faster, Smarter Service

Rather than queueing up or asking staff, customers can scan and self-serve. Whether it’s joining a loyalty program, checking in, or redeeming an offer, this streamlines service and reduces wait times — a win for you and them.

3. Personalised Promotions

Want to offer a different deal for return visitors? Or share content tailored to time of day or location? With QR codes, you can direct users to personalised landing pages, coupons, or product info — all from one screen.

4. Add Depth to Messaging

Your screen might be 55 inches, but a QR code can link to unlimited content: product specs, reviews, how-to videos, or campaign pages. It’s the perfect bridge between in-store and online journeys.

A QR Code can:

• Link to a product page – ie ‘Order online’

• Link to an offer page – ie ‘Free Coffee next Thursday’

• Link to a login/members page – ‘Capture data’

• Link to a booking page - ‘Book a table for dinner’

• Link to a review or survey - ‘Complete our short survey’

5. Easy Customer Feedback

Want instant feedback? Add a QR code linking to a short survey. This makes it easy for visitors to tell you what they think, while the experience is still fresh – giving you valuable insights without adding friction.

Best Practices for Using QR Codes on Digital Displays

•. Rotate Offers and Codes - Use your signage's scheduling tools to rotate through different QR-linked promotions, like one code for a discount, another for a survey, or a special time-based freebie (e.g. “Free treat every Thursday!”).

•. Keep It Current - Make sure the content behind each QR code is always relevant and live. Nothing kills engagement faster than a “page not found.”

•. Design to Catch the Eye - Use bold visuals, clear instructions (“Scan here for your reward!”), and animated elements to draw attention. The screen should do the heavy lifting — your customer just needs to scan.

Results: A New Way to Connect

By introducing “Free Offer” QR codes into their digital signage campaigns, clients have:

• Boosted footfall and dwell time in stores

• Increased data capture and customer feedback

• Modernised their brand presence

• Turned passive screens into active sales and marketing tools

Why not give it a go? - create your QR code Plan today

Whether you’re a coffee shop, a retail chain, or a corporate lobby, Windsor Displays can help you create smart, connected digital signage strategies using QR codes to drive real engagement.

📞 Call us: 01252 560911

Email: info@windsor-displays.com

www.windsor-displays.com/contact