A Clearer, Smarter Menu: Club Towers’ Digital Menu Screens Transformation

Client Overview 

Club Towers is a premier racket and fitness club that offers high-quality facilities including a café bar area for its members. As part of its commitment to delivering an exceptional member experience, the club wanted to modernize its menu displays with a sleek, easy-to-use digital solution. 

Club Towers were looking for: 

• A clean and modern digital display system, to allow them to update menus daily and advertise new products as well as club notices. 

• An easy-to-manage content management system (CMS) for their team. 

• A visual solution that would fit perfectly into the available space above the rear counter. 

The Solution 

Working closely with Club Towers we proposed options covering a range of screen brands, as well as a choice of content management software solutions. 

• Presented three choices of screen to cover a budget option, mid-range and higher end branded unit plus CMS solutions.  

• Consulted with the client to establish the best fit for their needs. 

Site Survey 

• Conducted a site survey to ensure mounting surface was suitable to take new load and to assess power and data requirements. 

• Ensured installation could be carried out with minimal disruption to the café bar. 

Installation & Setup 

• Installed three 43” Samsung Commercial Digital Screens (only 28.5mm deep for a sleek finish). 

• Integrated NowSignage as the chosen CMS solution. 

• Configured and preloaded content to system for installation day 

• Delivered CMS run through of system to marketing team. 

The Results 

The installation has transformed the café bar area by creating a vibrant, professional, and modern digital menu display system. 

Eye-catching menus: The modern Samsung screens capture attention and present digital still and video menus in a clean, dynamic way. 

Easy management: NowSignage allows the team to quickly update and schedule content, ensuring members always see the latest offers, menus and club notices. 

Modern look: The sleek, ultra-thin displays blend perfectly into the café environment. 

Client Benefits 

1. Improved customer experience through engaging, modern displays. 

2. Increased flexibility with easy-to-update menus and promotions. 

3.Enhanced aesthetics that match Club Towers’ premium brand image. 

Conclusion 

By partnering with Windsor, Club Towers successfully upgraded their café bar area with a modern digital signage solution that is both visually striking and highly functional. The project showcases how thoughtful consultation, the right technology, and professional installation can bring lasting value to leisure and fitness venues.