In-Store Digital Signage Displays That Drive Engagement
- kate5925
- 2 days ago
- 2 min read
Client: Welcome Stores – Southern Co-op
Digital signage in retail is booming. As brands look to modernize their stores and enhance the in-store experience, digital screens have become a must-have feature, especially for new store fitouts and refurbishments.
That’s why Welcome Stores partnered with Windsor to develop a digital signage strategy tailored to meet the needs of their growing network of Southern Co-op franchisees.
The Challenge
Many of Welcome’s franchisees were new to digital signage, so the solution needed to be:
Cost-effective, offer ROI
Flexible in screen size and mounting options
Simple to manage with remote CMS access for easy content updates
The Goal
Welcomes’ goal was to improve the instore customer experience, create a modern shopping environment designed to offer future expansion and offer franchisees a modern advertising tool to; boost promotional visibility, increase basket spend and grow their business.
Focus: Lawrence Garages Ltd – Welcome BP, Sholing
After a serious fire forced the closure of the Welcome BP store, Sholing in 2021, a full refurbishment was planned. As part of the rebuild, the Food-to-Go (FTG) area was relocated to the rear of the store, making it less visible from the main entrance.
To overcome this challenge, Windsor designed a visual solution to drive footfall to the FTG area and highlight promotions throughout the store.
The Digital Solution
4 x 50” Android Displays mounted from the ceiling
Displays featured built-in media players and cloud-based content management software
The screens were also synchronised, to allow the screens to feature videos which played across the 4 displays, creating a dynamic, eye-catching effect
The screen area was framed with feature lighting, creating a focal point for clear visibility as customers entered the store.
The Result
The new digital signage screens delivered:
Enhanced in-store brand visibility
Easier promotion of weekly/monthly deals and product launches
Increased customer awareness of both local and national offers
Most importantly, the screens contributed to uplift in basket spend
Windsor helped Welcome Stores deliver a smarter retail experience, empowering franchisees with easy-to-manage digital tools that engage customers.
Digital video content featuring big brand products as well as smaller local product and store specific promotions, resulted in increased basket spend and overall product awareness.
“ The team at Windsor have been fantastic to work with. From installation to refreshment support of the display visuals, all at Windsor have been incredibly professional.
The displays themselves have made such a significant impact to the visual display of the store – grabbing customers attention and generating intrigue within key footfall areas of the shop floor.
Updating and refreshment of the screen display is super easy and allows us to manage the messaging and content really well."
Ready to Elevate Your Space?
At Windsor Displays, we specialize in digital display solutions that integrate technology with exceptional design. Let us help you create a captivating and functional environment.
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